Two Words

Stunned—how can millions of people know about a particular item, a short video clip, an amusing clip?

I never know until it's being announced as the phenomenon of the week. I heard someone tell budding writers, "It's all in social media."
"You need to know how to work social media."

Is this akin to the lines in The Graduate:

I just want to say one word to you. Just one word.
Yes, sir.
Are you listening?
Yes, I am.
Plastics.
Exactly how do you mean?

Today the difference—
I just want to say two words
Social Media