Release that Aroma and Taste
An article in the Journal of Sensory Studies titled " The Influence of the Color of the Cup on Consumers Perceptions of a Hot Beverage," investigates how color influences how you view what you eat or drink. The authors, Betina Piqueas-Fiszman and Charles Spence, asked fifty-seven people to participate in the study.
They served hot cocoa in ceramic cups, an orange cup, cream cup, red cup , and white cup. Each cup contained the same cocoa beverage—unknown to the participants.
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I've always thought of orange as a rather unexciting color-- one that doesn't create a strong emotional reaction. It's rather bland, not sensual, not exciting like the color red which stimulates the imagination.
I can understand cream as being quiet and serene—not a color to excite anyone. Isn't it the color that Interior decorators use for living rooms so that they can add colorful accents? I've walked into cream colored rooms and felt sleepy.
Red gives an immediate thrill. We associate so many things with red— passion, romance, and danger. A holiday is enveloped in red. Red roses and love are chain linked.
White is pure, but also the color I associate with bone china teacups. Perhaps a teacup is too genteel for cocoa.
Did they ask the participants if the cup color helped release that deep chocolate aroma?
Did they offer one color first? Did everyone try all four cups? How was the order of cups arranged?
I've eaten on deep blue plates and everything looks suspect.
I've sat in my car, balanced a red plate on my lap and munched away on a veggie burger and fries.
My grandmother loved purple and despite her daughter-in-laws raised eyebrows when she bought an entire purple outfit the family buried her in her brightest purple dress.
As for the results of the survey: participants overwhelmingly thought that the orange and cream cups of cocoa tasted better and released the delightful essence of cocao.
Rainer Maria Rilke "The Sonnets to Orpheus"
They served hot cocoa in ceramic cups, an orange cup, cream cup, red cup , and white cup. Each cup contained the same cocoa beverage—unknown to the participants.
.
I've always thought of orange as a rather unexciting color-- one that doesn't create a strong emotional reaction. It's rather bland, not sensual, not exciting like the color red which stimulates the imagination.
I can understand cream as being quiet and serene—not a color to excite anyone. Isn't it the color that Interior decorators use for living rooms so that they can add colorful accents? I've walked into cream colored rooms and felt sleepy.
Red gives an immediate thrill. We associate so many things with red— passion, romance, and danger. A holiday is enveloped in red. Red roses and love are chain linked.
White is pure, but also the color I associate with bone china teacups. Perhaps a teacup is too genteel for cocoa.
Did they ask the participants if the cup color helped release that deep chocolate aroma?
Did they offer one color first? Did everyone try all four cups? How was the order of cups arranged?
I've eaten on deep blue plates and everything looks suspect.
I've sat in my car, balanced a red plate on my lap and munched away on a veggie burger and fries.
My grandmother loved purple and despite her daughter-in-laws raised eyebrows when she bought an entire purple outfit the family buried her in her brightest purple dress.
As for the results of the survey: participants overwhelmingly thought that the orange and cream cups of cocoa tasted better and released the delightful essence of cocao.
Dance the orange. Who can forget it?. . .
nearly self-drowned in its own sweetness,
yet it overcomes. You have possessed it;
become its own luscious completeness.
Rainer Maria Rilke "The Sonnets to Orpheus"
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