Politics as Usual

Why do some people demonize our political figures?  Isn't it enough to simply disagree with someone's opinions  without wrapping them in innuendos and barely concealed slanderous comments ?

Is it easier to blame an elected official  for all the ills confronting our society then to look at the bigger picture?

How much money is spent on ads that purport to uncover the dreadful past of a candidate? A few lies, nothing really slanderous--the building blocks of defamation.

Other people begin to believe the words. Then the loose words  move on to the next  candidate.