How Do They Do It?

I've been watching the Olympics and wonder how they do it? How do you swim faster, run faster, vault higher, train harder? For most of the year, save for die hard fans,these athelets compete without too much fanfare. The vast majority of people keep their focus on big time sports.

Their sports rarely garner prime time television viewers. Then every four years the world watches. And I wonder why they aren't on prime time television for every major match.