How?

How much money will be spent on political ads? Collectively how much money will the Republican hopefuls spend in their attempt to be the candidate facing off against President Obama? And how much money will the Democrats spend in their attempt to thwart the Republicans?

How much money will a baseball team spend to get the ultimate slugger? And what will a pitcher's arm be worth to the team seeking to win it all?

How many millions is the head of a company worth? How much money is spent to convince consumers to buy a particular car, drink a beverage, wash clothes, or eat at a fast food restaurant?

" In 2010, 17.2 million households, 14.5 percent of households (approximately one in seven), were food insecure, the highest number ever recorded in the United States 1 (Coleman-Jensen 2011, p. v.) "

"Background: The United States changed the name of its definitions in 2006 that eliminated references to hunger, keeping various categories of food insecurity."

How is it that we changed the words? Words connote power and words like hunger and hungry create an image, a visceral response. Food insecure emasculates the image.

20.5 million Americans live in extreme poverty. This means their family’s cash income is less than half of the poverty line, or about $10,000 a year for a family of four (DeNavas-Walt 2011, p. 19)."

Extreme. Extremum. How do we explain extremes?